EUROGUSS Mexico has been held as an independent trade fair since 2023. It focuses on business development, market development and partnerships. This creates less of a traditional trade fair and more of a space for targeted discussions, decision-making and international networking.

Severin von Kuepach traveled to Guadalajara on behalf of the roeren team to further deepen the roeren team’s collective understanding of the market and explore potential collaborations. In discussions with the Mexican Ministry of Economy, representatives of university partnerships and a local consulting organization, the focus was particularly on opportunities for intercontinental industrial cooperation.

Professional contribution from roeren

As part of a presentation on “Energy management and circularity in casting”, Severin von Kuepach explained why energy and environmental regulations are not just an environmental issue, but also represent a strategic competitive factor in other respects. Severin von Kuepach summed up the key difference between Central America and Europe as follows:

“Energy and environmental regulations currently play a lesser role in Mexico and the USA. For European companies, this creates a competitive disadvantage that can only be mitigated through consistent energy management.”

Dynamics of the Mexican automotive industry

What issues are currently affecting the industry? A number of factors point to the strategic relevance of the region: around 80 percent of exports and around 90 percent of automotive value creation go to the USA. US tariffs shape many strategic decisions across entire supply chains. Local production capacities. For example, when looking at toolmaking or special alloys. These are limited in some cases. Technological topics such as gigacasting are the subject of controversial debate and are viewed in parts in a similar way to Europe. And last but not least, nearshoring strategies by OEMs are increasing the need for local partners and efficient process design.

Perspective from roeren

Mexico is not a low-cost location, but is increasingly developing into a strategic hub in the North American production network. If you think globally, you need to understand regional conditions and actively utilize them.

From roeren’s perspective, three key success factors can be identified for European companies: firstly, energy management as a differentiating factor; secondly, the establishment of robust, transatlantic supply chains; thirdly, partnerships instead of pure capacity relocation.

If you want to make an impact in the global automotive and foundry sector, you should see Mexico as a key region with considerable potential.